IBM introduces new rainbow logo in support of the LGBTQ community.

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community.

“Today, I am proud to introduce a new symbol that will represent IBM’s ongoing push for diversity, acceptance, inclusion and equal opportunity – a rainbow version of our iconic 8-bar logo,” wrote Lindsay-Rae McIntyre, Chief Diversity Officer at IBM, in a statement.

“IBM is proud of our long-standing commitment to fostering diversity, acceptance and inclusion. We strongly oppose discrimination of any kind toward anyone,” she continued.

“This is a demonstration of IBM’s continuing efforts to advance and influence nondiscrimination workplace policies consistent with basic human rights. The logo will be used in conjunction with diversity focused IBM programs and initiatives, and also in our pro-diversity advocacy.”