Promoting HIV testing on some of the same social media sites that men who have sex with men and transgender people use to meet friends and sex partners can raise testing rates in these communities, according to results of a U.S. trial.
"Gay and bisexual men as well as transgender women are disproportionally impacted by HIV (that is, by virtue of being a gay or bisexual man, or transgender woman, you are more likely to come in contact with HIV), and thus it is important to ensure frequent HIV testing and linkage to treatment," said Christian Grov of the CUNY Graduate School of Public Health and Health Policy in New York City, who was not part of the new study.
"Gay and bisexual men as well as transgender women are disproportionally impacted by HIV (that is, by virtue of being a gay or bisexual man, or transgender woman, you are more likely to come in contact with HIV), and thus it is important to ensure frequent HIV testing and linkage to treatment," said Christian Grov of the CUNY Graduate School of Public Health and Health Policy in New York City, who was not part of the new study.
These groups did respond to the social media intervention, Rhodes said.
"HIV testing is important for anyone who is sexually active, and the CDC recommends that all individuals get tested at least once in their lifetimes and those with risk factors get tested more frequently," he said.
The users in this study were older and mostly white, noted Dr. Lisa Hightow-Weidman of the University of North Carolina at Chapel Hill School of Medicine, who was not part of the new study.
"Interventions to increase testing should be designed to reach younger men who have sex with men, particularly MSM of color as they are the group most impacted by the HIV epidemic in the U.S.," she said by email.
FONTE: Clin Infect Dis 2016.
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| FONTE: http://www.justretweet.com/blog/social-media-marketing-lies-that-can-cost-your-small-business/ |
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